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Small Business Promotion Platform

Published 02/23/2012 and rated Ratingstars5 5 out of 5 stars
by AppAppeal Editor
What can you use the app for?

SinglePlatform is a tool intended to help businesses share their specials, events, menus and other information with a larger audience. The user enters their menus, photos, events, specials and storefront information and SinglePlatform publishes an attractive virtual storefront that is shared with others. The web based design allows the user to get their business or brand in front of new consumers quickly and with less expense than a print advertisement would require. Small business owners and professionals can list their business with SinglePlatform while publishers can add local business content to websites through the application. Business can extend their customer base and track progress through on user friendly platform. The application lets the user expand their advertising potential while reserving time and energy for other aspects of their business.

SinglePlatform screenshot
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What is the history and popularity of the app?

SinglePlatform was founded in October of 2009 by Wiley Cerilli. It launched the following January. The application is intended to help local businesses better utilize the advertising power of the web with less financial and time expense. The application has helped many businesses who weren’t previously online build an internet presence. The service is geared more towards businesses that have done little to no internet promotion however it may be a beneficial solution for a business that is struggling to be seen on the web.

What are the differences to other apps?

SinglePlatform is convenient because the application handles all the difficult aspects of web promotion for the user. Users who know very little about using the internet as an advertising tool can carefully get their feet wet by working with SinglePlatform. The user provides their menu, promotion or event information and anything else they want to include and SinglePlatform publishes it on the web in a way that is accessible to potential customers.
In June 2012, it was announced that SinglePlatform was acquired by email marketing company Constant Contact for $65 million.

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How does the web app look and feel to use?

SinglePlatform has a very neat and clean design that looks highly professional with a hint of personality. A brown wood textured header features a blurry office scene, creating a unique visual quality that gives the site a memorable feel. Each form and button is lightly colored and has a modern shape that works well with the professional style of the site. SinglePlatform gives users confidence in its service through a handsomely simple design.

How does the registration process work?

A new user can begin by searching for their business using the short form presented on the homepage. The form asks for the business name, address, zip code and phone number. After searching, the user can claim their business if it appears or click the “Add a Location” button to create a new listing. If the user claims their business, they are asked to provide a name, email address and phone number. The user must be the owner or manager of the location before they can claim it. The user will be contacted by SinglePlatform with further instructions to claim their business.

What does it cost to use the application?

SinglePlatform welcomes all business owners to begin the business claiming process for free. The service comes at a price however the user must contact SinglePlatform to talk about the cost for their business. The site offers an online contact form as well as an email address and phone number for user inquiries. The site does not provide any further information as far as how much the user can expect to pay for its services.

Who would you recommend the application to?

SinglePlatform is ideal for small businesses that have little to no online exposure. The service is designed to help small business owners and managers get their brand in front of more potential customers. The user can also share information about their business, menus, promotions and upcoming events to entice new potential customers to stop by. The application helps businesses use online audiences to generate new customer interest in the offline world.

  • Small businesses can reach large audiences online
  • Businesses with no online reputation can establish themselves
  • Menus, promotions and events can be shared with internet users
  • Publishers can add local business data to their websites
  • Business owners can save time on promotion

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